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Customer Revolution - Patricia B. Seybold (CD)
Title: [Title] Title: Customer Revolution Author: Patricia B. Seybold, Ronni T. Marshak Genre: Business Format: CD, 5 CD’s, 6 hrs (Abridged) Synopsis: The author of Customers.com—widely acknowledged as the most successful and influential book on e-commerce—provides new strategies for success that everyone in business and investing must know.The changes brought about by the Internet revolution over the past few years are equivalent in scope, drama and impact to the first hundred years of the Industrial Revolution. The question on the mind of everyone in the worlds of business and investing is how should a company be transformed to be one of the winners in the new economy? There's no one better qualified or more experienced than Patricia Seybold to provide insight and guidance. In an audiobook that builds on the foundations she established in Customers.com, Seybold shows that the new economy is the customer E-conomy. Power is going to consumers and the companies that develop a strategy focused on this basic tenet will be the ones that best their competitors in the marketplace and make money.Patricia Seybold has been on a worldwide quest to find the companies that will win in the new customer E-conomy. Perhaps the most powerful tools Seybold introduces are the new metrics for measuring success. Great customer experience, how good a job the firm is doing in making customer assets grow and how the overall experience of the customers translates into long-term value are the new tools for evaluation taking priority over metrics like margins and sales per square foot.From investors looking to place their money on the long-term winners to managers of established companies worried about being ambushed by competitors that are one or two steps ahead ofthem, Seybold provides the insights and strategies for success. Review: AudioFile Businesses beware! Customers today are demanding more, paying more attention to their relationships with your brand, and obsessed with the quality of their buying or service experience. This trend leads to companies micromanaging their product lines and customer service scripts to squeeze every last drop of value out of products or transactions. With great examples and an attitude that makes the work to be done sound doable, the authors recommend that all facets of the customer experience be quantified and carefully executed. This important and well-done business audio is made more enjoyable by the relaxed urgency in the author's reading, which is perfect for this material.